DEVI, Vaishali; KANWA, Anil. Challenges and Opportunities of E-CRM Adoption in the Banking Sector: A Review of the Literature. TECHNO REVIEW Journal of Technology and Management , [S. l.], v. 4, n. 1, p. 18–28, 2024. DOI: 10.31305/trjtm2024.v04.n01.002. Disponível em: https://www.technoreview.co.in/index.php/TRJTM/article/view/48.. Acesso em: 31 mar. 2026.