Determinants of Bifacial Solar Panel Adoption in Gujarat: Assessing Economic, Environmental and Behavioural Influences
DOI:
https://doi.org/10.31305/trjtm2025.v05.n04.002Keywords:
Bifacial Solar Panel, Renewable Resources, environmental concern, government policiesAbstract
This study looks at the elements that influence customer purchasing behaviour for bifacial solar panel installations in Gandhinagar, India. Bifacial solar panels, which generate electricity from both sides, are more efficient and provide longer-term economic benefits than regular solar panels. Despite these advantages, the rate of adoption is determined by a variety of factors, including customer understanding, environmental concerns, government incentives, technology advantages and perceived economic benefits. employed a quantitative research approach. data were systematically collected using a structured questionnaire and analysed through correlation analysis and multiple regression Modeling. The findings show that all five factors have a substantial and favourable impact on customers' choices to install solar panels. The biggest predictor was perceived economic benefit, suggesting that customers are still motivated by return on investment and long-term savings. By lowering perceived financial risks and boosting trust in solar technology, government incentives and technological benefits also had a significant impact. Adoption was positively impacted by environmental concern and bifacial panel awareness, albeit to a significantly smaller degree. The robustness of the suggested framework was confirmed by the model's explain 61% of the variance in customer purchasing behaviour. The results emphasize to combine technological, financial and informational tactics to increase the uptake of renewable energy.
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